ASML Announces All AI Production: Every Frame Is Full Of Cinematic Feel
ASML Announces “All AI Production” Brand Short Film: Every Frame Is Full Of Cinematic Feel. Financial News Agency, February 5 (Editor Zhao Hao) Last week, lithography giant ASML released its latest brand short film “Standing on the Shoulders of Giants” to commemorate the company’s upcoming fourth anniversary. The tenth anniversary.
What’s special about this 1-minute and 50-second short film is that it was created entirely with generative artificial intelligence tools. The press release states that the company used a combination of tools such as Midjourney, Runway, and Stable Diffusion throughout the production process of the film.
Asmer said the production process of the short film used 1,963 natural language prompts to generate 7,852 images, which were edited and rendered by more than 900 computers. Afterwards, these images were processed using generative AI technology, and the film was rendered with 25,957 frames, each of which was 1,000 MB in size.
The press release mentioned that the most difficult scene was a scene of Isaac Newton holding an apple among the planets. The team generated more than 9,800 frames and made more than 20 attempts to achieve success.
The title and content of the film emphasize Newton’s famous saying, “The reason why I can see farther is because I stand on the shoulders of giants.” It is obvious that this sentence exactly reflects the key business of ASML. ——The lithography machine integrates the world’s top technology, which is the apple of human technology.
ASML executives wrote that as an innovative leader in the semiconductor industry, the company would like to pay tribute to the imagination, vision, and discoveries of countless “giants” in science and technology. “We are honored to stand on their shoulders and feel The responsibility to ‘see further’.”
The company explained that the short film celebrates the global spirit of innovation and the transformative power of computing enabled by the chip industry. Together with its partners, the company provides customers with leading patterning solutions and promotes chip advancements that have led to new products. Changed the entire industry.
ASML pointed out that generative AI is the latest wave of innovation, which is playing a role in the healthcare, mobility, and manufacturing industries. “It changes the way we work, live and play”, adding to the company’s purpose “by pushing technology to the forefront” Pushing new limits and unleashing the potential of human beings and society” becomes a reality.
Recently, benefiting from market expectations for the prospects of AI chips, Wall Street analysts are generally optimistic about ASML. Last week, ASML’s U.S. stock price hit record highs and once again became the third-largest listed company in Europe by market capitalization, behind Novo Nordisk and LVMH.
ASML previously expected limited revenue growth this year, but very significant growth in 2025. Bernstein analysts Sara Russo and Chris Elias wrote in the report that although the year ahead appears to be challenging, it appears to be a good entry point for ASML given expected growth through 2025.
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