Swift Effect, Boyfriend’s NFL Viewer Ratings Explode “Revenue Of 440 Billion Won”
Swift Effect, Boyfriend’s NFL Viewer Ratings Explode “Revenue Of 440 Billion Won”.An analysis found that Taylor Swift (34), known as the Queen of Pop in the United States, has created an economic impact wherever she goes, bringing hundreds of billions of won in profits to the American professional football (NFL) team and league in which her boyfriend plays.
According to a tally by market research firm Apex Marketing Group, Swift has created $331.5 million (about 441.9 billion won) in brand value for both the Kansas City Chiefs, her boyfriend Travis Kelsey’s (34) affiliated team, and the NFL.
Eric Smallwood, president of Apex Marketing Group, said that the AFC Championship game between the Kansas City Chiefs and the Baltimore Ravens, which Swift came to watch on the 28th of last month, recorded the highest viewership rating ever. Swift stole the spotlight by giving Kelce a congratulatory kiss after the Chiefs’ huge win in the game.
President Smallwood analyzed that the increase in game viewership also affected product sales. A small Kansas City clothing company that makes Chiefs-related apparel products saw a surge in sales after the game. The owner of this business said, “This time we received more than 100 times the usual orders.”
CBS conveyed that there is a noteworthy influx of new teenage girl viewers in recent NFL games. Since the commencement of this year’s football season, the viewership among females aged 12 to 17 has surged by 53% compared to the previous year. Teenage women are known to form the strongest support base within Swift’s fandom.
As Swift fans flow into a new viewership base for NFL games, viewership ratings for the Super Bowl game on the 11th (local time), when the Chiefs aim to win the championship, are expected to hit the highest among all Super Bowl game broadcasts. There is also interest in whether Swift, who will finish performing on the 11th in Tokyo, Japan, will take a private plane to the Las Vegas stadium on the day of the game to watch her boyfriend’s game.
See More:
Elon Musk: I Will Soon Remove My Phone Number Call And Text Only With X
Messi Controversy Ends Game Organizer: 50% Refund Of Ticket Price
Leave a Comment