Apple Ranked First In Smartphone Market Share In The Chinese Market
Apple ranked first in smartphone market share in the Chinese market last year for the first time, 17.3%. The market research firm IDC has experienced notable success with a 0.5 percentage point increase compared to the previous year. It was revealed that Apple ranked first in market share in the Chinese smartphone market last year for the first time in terms of shipments. According to market research firm IDC data released on the 25th (local time), Apple ranked first in China last year with a market share of 17.3%. It increased by 0.5 percentage points from 16.8% in 2022.
Apple Ranked First Market Share In The Chinese Market
This is the first time that Apple has reached a leading market share in China. Apple, which ranked fourth in 2022, surpassed all competitors including Honor (17.1%), Oppo (16.7%), and Vivo (16.5%) last year. Xiaomi (13.2%) ranked 5th. Last year, China’s overall smartphone market shrank by 5% compared to the previous year due to the uncertain economic environment and decreased consumer spending.
However, unlike competitors’ shipments, which decreased significantly by around 10%, iPhone’s decreased by only 2.2%. “Apple’s rise to first place represents a tremendous success as competition with Huawei resumes and consumer sentiment weakens,” said Arthur Kuo, senior China research analyst at IDC. “Current discounts offered through alternative channels are effectively driving increased demand.” “We achieved results,” he said.
The iPhone 15 was sold at a discounted price in the fourth quarter of last year on Chinese online platforms, and Apple also discounted the price of the iPhone 15 on its Chinese website this month. Looking at the fourth quarter of last year alone, Apple’s market share in China reached 20.0%. Although it fell slightly from 20.6% in 2022, its market share Apple ranked first overall.
The high market share in the fourth quarter is interpreted as the result of the full-fledged launch of the latest iPhone in September or October every year. In particular, in the fourth quarter, Huawei, China’s largest telecommunications equipment company, which had been pushed out of the top 5, rose to 4th place with a 13.9% market share. Huawei predicted competition from Apple by increasing its shipments by 36.2% compared to a year ago. Huawei’s surprise launch of the premium smartphone ‘Mate 60’ at the end of August last year sparked global interest along with consumer demand.
See More:
Prestigious US University: Selecting Students Based on Economic Ability
NVIDIA-TSMC Leaders Meet in Taiwan: Best To Keep Up With Demand
Leave a Comment