M&A Talent Recruitment Craze Among Game Companies

There is a growing trend in the gaming industry to recruit merger and acquisition (M&A) experts talent recruitment. While major game companies are focusing on securing new intellectual property rights (IP) to improve performance, the plan is to preemptively invest in companies with high growth potential to gain competitiveness.

According to the information technology (IT) industry on the 25th, Krafton (259960) has recently been recruiting personnel for the New Frontier Team, an M&A organization within the Chairman’s Office. The Chairman’s Office is a direct organization under Krafton’s Board of Directors Chairman Byeong-gyu Jang, and the New Frontier Team is responsible for discovering, reviewing, and promoting M&A targets. The role is to identify companies with high potential that can create synergy with the company and help with growth strategies through M&A.

Netmarble (251270) is also hiring lawyers who can review contract and legal issues related to recent M&A. In particular, we are giving priority to hiring talent who have experience in corporate consulting and IP work or who can review legal issues for new businesses such as blockchain.

The industry interprets that the reason major game companies are putting effort into securing professional personnel through M&A is to increase competitiveness by seizing future markets. Game companies are starting to improve their performance in earnest starting this year after overcoming the performance slump that has continued over the past few years, and for this to happen, it is important to secure ‘new IP’ that can drive box office success every week. For this reason, it is analyzed that they are pouring manpower and capital to proactively invest in companies with growth potential, especially large game companies.

Previously, NCSoft (036570) also hired M&A expert Park Byeong-moo, CEO of VIG Asset Management, as co-CEO. An official in the industry said, “There is a saying going around in the gaming industry that ‘we have to get through this year well to be able to survive the next 10 years.’” He added, “If it is to secure content that can be a hit, we will invest preemptively, even if it means pouring a lot of money. “It’s the atmosphere these days,” he added.

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