The World’s Top Three Design Awards LGU+ Wins In Three Categories

The World's Top Three Design Awards LGU+ Wins In Three Categories

LG U+ announced on the 10th that it was recognized globally for providing differentiated customer value and won the main prize (Winner) in three categories at the ‘iF Design Award 2024’. The iF Design Award is the most prestigious award in the design field that started in 1953 under the auspices of the German International Forum.

It is considered one of the world’s top three design awards, along with Germany’s ‘Red Dot’ and America’s ‘ IDEA ‘. This year, approximately 10,000 works were submitted from 72 countries, and a total of 3,767 winners were selected after a comprehensive review including design differentiation, visual elements, and influence. At this award, LG U+’s IPTV service ‘U + tv Next’, pet community ‘Podong’, and content studio ‘ Studio Won the main award in the communication category.

First, U+ tv Next, which won the main award for ‘Digital Media Environment’ in the UI category , is characterized by being able to conveniently browse and watch VOD , OTT , and real-time content in one place. To increase customer immersion, it provides sound optimized for the viewing environment along with a clean black theme design. Each time you move the focus in the menu, various effects are applied, providing a unique experience during content navigation.

Podong, which won the main award for ‘Mobile App’ in the service design category, is a pet community that helps increase communication between owners and dogs. Currently, 400,000 pet owners are using it. We have developed a dog behavior analysis test called ‘DBTI ( Dog Behavior Type Indicator )’ with dog behavior analysis experts, and are receiving great response from customers by helping them understand specific behaviors and providing behavior correction guides based on the results of dog behavior analysis.

Studio X+U, which is strengthening its original content competitiveness with mid-form content, won the main award for ‘Branding’ in the communication design category. It received high praise for its flexible brand design that can be applied to various environments such as media platforms, SNS thumbnails, and goods. The logo design symbolically expresses Studio.

Meanwhile, Studio Entertainment contents such as travel entertainment ‘I Should Have Stayed Home’, pet entertainment ‘Pet Daero House’, idol entertainment ‘Cultivated’ and ‘Star Girl’, and sports content ‘Our Game: LG Twins’ and ‘Men in Europe’ are also becoming hot topics one after another. is continuing.

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