Why Are Chinese Women Crazy About Taylor Swift?
Pop star Taylor Swift “Swift is shaking up China. And Chinese Women Crazy About Taylor Swift. While the live film of her touring performance ‘The Eras Tour’ has become a box office sensation worldwide, “Swift is energizing women who are tired of President Xi Jinping’s Conservative Era. “Bloomberg News reported on the 10th.
According to the report, the ‘Eras Tour’ live film was screened on about 7,000 screens across China and generated sales of 95 million yuan (about 17.5 billion won), and due to its popularity, it will be released in 1 month next month. The screening was extended until Sunday.
While a Chinese state-run weekly magazine pointed out the secret to the film’s popularity in a review last month, Swift’s Chinese fans are preparing to go see the film during the Lunar New Year holiday, which started today.
‘Era Tour’ is a movie that spectacularly illuminates Swift’s singer career by dividing it into eras, and the number ‘1989’ appears in large letters on the screen in the middle.
Swift’s five albums sold more than 10 million copies when released in 2014. It refers to the second album ‘1989’, and the album was re-released last year and is gaining sensational popularity again by taking first place on Billboard’s main album chart.
Bloomberg said, “1989 was the most sensitive year in modern Chinese political history.” “There has been speculation that the album title ‘1989’, along with Taylor Swift’s initials ‘TS’, may be subject to Chinese censorship because it reminds us of the bloody suppression of the 1989 Tiananmen Square pro-democracy protests,” he explained.
“But those controversies did not materialize, and the American star continues to attract new audiences in China,” he added,
adding that in addition to the number 1989, the film also features women loudly singing feminist lyrics denouncing gender inequality; He explained that it also shows teenagers wearing sparkly dresses dancing to songs celebrating LGBTQ (sexual minority) freedom.
Bloomberg pointed out, “The values sung in the film, which I recently saw in a theater in Beijing, stand in stark contrast to Chinese President Xi Jinping’s increasingly conservative vision of women.” “This provides a rare outlet for young women who defy increasingly stringent social controls and the rigid expectations of the Communist Party,” she continued.
In October last year, President Xi ordered the China Women’s Federation to “actively foster a new culture related to marriage and childbirth based on the policy to promote birth.” As China’s birth rate fell, it was pointed out that the emphasis on women’s role in the home was anachronistic.
President Xi also broke the decades-old unwritten rule of having at least one female member in the Party Central Political Bureau, the highest power organ, and filled the 20th Central Political Bureau in 2022 with only men.
In addition, Bloomberg pointed out that President Xi’s administration crushed the Me Too movement early on. Shu Tao (22) told Bloomberg that he had seen the ‘Eras Tour’ twice and said, “Swift gave me the courage and strength to say no to what was holding me back.”
“Swift is not that political, but she has her own opinions on important issues,” said Zhu Zi, 20, explaining the film’s popularity. She added that she is also aware of Swift’s public support for sexual minority groups, which have faced oppression in recent years in China.
Yang Yangzhou (29), who said he saw the movie three times, said the reason he likes Swift’s music is “I feel like I deserve it.”
Bloomberg reported that some analysts say that the reason the ‘Eras Tour’ live performance is being shown in China is because the Chinese authorities are under pressure to fill overbuilt theaters with audiences amid the economic slowdown.
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