Taylor Swift Surpasses Elvis: What Is The Secret Of ‘Taylornomics’?

American pop star Taylor Swift Surpasses Elvis, who went on an Asian tour in 2011, made videos of her travels in each country, including Singapore, Korea, Japan, the Philippines, and Hong Kong, and posted them on YouTube. In Korea, Swift was standing on the subway holding the handlebar, dressed casually in a black coat, but no one recognized her. This is the so-called ‘Swift’s humiliation’ that was belatedly talked about on the Internet.

Taylor Swift Surpasses Elvis

At that time, Swift’s popularity in Korea was not high. His performance in Korea that year was part of the Asian tour for his third album ‘Speak Now’, but it was the only one in Korea and failed to sell out. Even when Swift toured COEX in Samseong-dong, Seoul after the performance, no one recognized her. Debuting with her first full-length album ‘Taylor Swift’ in 2006, she initially worked as a country singer. This is one of the reasons why he did not receive attention in Korea, where country music is not very popular. However, starting with her fifth album ‘1989’, released in 2014, Swift began to expand her musical scope away from country.

‘Singer-songwriter’ sincerity combined with musicality

Now, more than 10 years later, Swift has become one of the most popular pop singers not only around the world but also in Korea. In the new year, Swift surpassed the ‘King of Rock and Roll’ Elvis Presley and became the solo singer who stayed at number one on Billboard’s main album chart ‘Billboard 200’ for the longest time. Swift topped the Billboard 200 for five weeks with her fifth re-recorded album, ‘1989 (Taylor’s Version)’. Including the 13 albums he has released so far, he has been at the top of this chart for 68 weeks. It surpassed the previous longest record of 67 weeks set by Presley with his 10 albums.

Last month, he was also selected as the ‘Person of the Year 2023’ by the American weekly current affairs magazine ‘Time’. Time revealed the reason for its selection and praised Swift, saying, “Swift is the last monoculture left alone in a world divided by layers. ” This can be interpreted to mean that many people like Swift regardless of race, class, ethnicity, or taste.

This was the first time that a celebrity was selected as TIME’s ‘Person of the Year’ since 1927 in recognition of their main profession. It was the first time that a celebrity had won the award alone. Swift was co-nominated as TIME’s ‘Person of the Year’ in 2017, but she was one of the ‘silence breakers’ who sparked the ‘MeToo’ movement.

The reasons for Swift’s popularity include her challenge across various genres and her sincerity across generations. Pop culture critic Jeong Deok-hyun analyzed, “By universally expanding the unique local taste of country in the global pop market, anyone can easily enjoy his songs.” Popular music critic Jeong Min-jae said, “At the time of Swift’s debut, she gained popularity across generations with country music that the older generation liked and lyrics that could form a consensus with peers.”

“After her fifth album, which shifted to pop, she became trendy and He pointed out, “With sensuous pop music and sincere and intimate lyrics, he has become a contemporary icon.” ChatGPT 3.5, which operates based on big data, also suggested “various music styles and genres,” “authenticity and empathy of lyrics,” and “communication with fans” as reasons for Taylor Swift’s popularity.

In fact, Swift is a singer-songwriter who wrote and composed all the songs in her third album ‘Speak Now’ (2010) by herself. In October 2022, Swift swept the 1st to 10th positions on the Billboard main single chart ‘Hot 100’ with her 10th album ‘Midnights’. The reason why this album became popular was because the public deeply sympathized with Swift’s honest and sincere lyrics. Because he was enthusiastic about it. Swift introduced this album, saying, “It contains songs for those of us who can’t sleep, toss and turn, turn on the light, wake up, and set out to find the cause.”

Strong fandom… Taylornomics new word.

If BTS has the fandom ‘Army’, Swift has the fandom ‘ Swifty’. Last month, one of the words that competed until the end when the Oxford Dictionary of England selected ‘Word of the Year’ was ‘Swifty’. They go to wherever Swift’s performances are held and do not spare money on hotel accommodations and purchasing merchandise for the event. Accordingly, a new word, ‘Taylornomics’ (Taylor + Economy), was coined after Swift.

Lee Dae-hwa, a popular music critic, said, “The recent hot topics surrounding Taylor Swift are chart rankings, album sales, and tour profits, which are the result of the overwhelming firepower and loyalty of passionate fans.” He added, “When fans release a new record, the attention rapidly increases in that direction.” “Losoli is an example of a recent trend in the music industry,” he explained.

Taylor Swift is famous not only for her singing, but also as a star who shows good influence. He is called a ‘donating angel’ as he has ranked first among stars who have donated the most for four consecutive years since 2012. He came forward as a feminist for women’s rights and also declared support for sexual minorities ( LGBT ). In an interview with the music magazine ‘Rolling Stone’ in May 2015, Swift said, “Misogyny is instilled from the moment of birth.

So to me, feminism is the most important movement to embrace. “Because feminism is another name for equality.” Swift also had a voice in American politics. In the 2020 presidential election, he supported Democratic presidential candidate Joe Biden, criticizing “President Donald Trump for stoking the fire of white supremacy and racism.” He also led fans’ votes through the campaign. For this reason, European Union (EU) Vice President Margaritis Schinas said at a press conference held in Brussels, Belgium on the 10th (local time), “Swift is a person who has a great influence on young people, so she will be chosen in the European Parliament elections in June.

“Please encourage people to exercise their right to vote,” he said. Swift was asked to help young voters participate in the European Parliament elections, which had low voter turnout rates of less than 50% in most cases. Swift will perform the first performance of her European tour on May 9.

Taylor Swift, who debuted at the age of 17, is in the prime of her career. Kim Young-dae, a popular music critic, said, “Swift has the marketability of being a white female pop star based on country pop that has been favored by the mainstream American public, her outstanding musicality as she writes and composes all of her songs herself, the personal narrative embedded in her songs, and even though it has been 18 years since her debut, she is the best. He pointed out, “The innovativeness of challenging high-quality music is also present.”

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